New Arrival 2012
SRAM Road RED All Black Edition
First of all Red went yellow, and now it’s turning black; SRAM are launching a new edition of their top line groupset that’ll be available from next month.
The brake callipers are black, for example, as is the rear mech body, and the chainset comes with black anodized chainrings. Essentially, SRAM have given most of the silver bits of the standard version a black finish. The changes are all cosmetic; features and function remain unaltered.
The yellow Limited Tour Edition of SRAM Red has just gone on general release, which is basically black with yellow graphics – this is starting to get quite complicated. It was first used in last year’s Tour de France by the SRAM-sponsored previous winners of the race, and then by subsequent SRAM-equipped yellow jersey wearers. The new black version is very similar, but you get standard graphics instead of yellow.
The Pro Gruppo. SRAM RED is the first choice for riders and racers who won’t accept any compromise. The most challenging races in the world have been won on SRAM RED, including the Tour de France, Giro d’Italia and Paris-Roubaix. Exactly seven teams in the 2010 Tour were SRAM RED-equipped. Its success in the pro peloton speaks for itself, delivering best-in-class performance, weight and function that the world’s best riders rely on.